Trade Mark Logos and Logic: Adelaide Oven Repairs®. Learn about our trademarks and IP rights.

Almost all business marketing is done online these days! Almost all searches are done on Google these days! Almost all our competitors use some form of Adelaide, Oven, Repairs in their search result titles! Why so many Business Names, Domain Names, Brands, Logos etc? Because the internet is still very much like the wild wild west! Having a registered business name does not stop the competition from buying a domain name of the same address. Owning the domain name does not stop the competition from registering a business name of the same registration. Owning one or more of these does not stop the competition from registering a Trademark® using the same words in a logo. Google; who is the current king of our universe when it comes to attracting and winning customers, allows almost everything that the real world might consider 'Misleading' - 'Deceptive' - 'Passing Off'! Google don't allow it on purpose, because much of the government regulations are set at cross purposes. We own the business name 'Adelaide Oven Repair' and the domain of the same address. That doesn't mean competitors can't use those words to describe what they do. However, IP Australia has a different set of rules. 'Oven' the appliance we service in 'Adelaide' or 'SA' and the fact that I am a 'Man' are not registerable now according to IP Australia because a competitor has registered these trademarks in November 2023.

The heart of the question is this! Does the brand, logo, business name etc. bear enough similarities that the customer has become confused about who they are dealing with. Is the name Adelaide Oven Repairs the same as Oven Repairs Adelaide. Business Names (CBS) say yes. Google says yes. But does a potential customer; we say no! Hence why we publish our logos and have so many. We are trying to make sure that our customers know who we are when the see our logos, mascots, advertising materials. Are there too many? Yes! Is there another way to manage this; for sure! But can a small business run a media campaign to make sure all their potential customer are informed; absolutely not. So we do what we can to combat those trying to muscle in on our patch.

How can you be sure you're getting us, and why does that matter? The other reason we post these logos/trademarks/copyright works is to publish them in the public space. By having these here, they establish a publish date and that they are unique, in that they have not been used or published elsewhere before us. Owning the domain names is also another barrier to others who would like to usurp our no. 1 position in Adelaide's Oven Repair market. Our competitor registered the trading name "Adelaide Oven Specialists"; only to learn that we already owned the domain name www.adelaideovenspecialists.com.au. Which in real life had the effect of stopping our competitor trying to trademark that name.