Adelaide Oven Repairs


Line Art

Our aim is to be No.1 for:

Adelaide Oven Repairs

Oven Repairs

Oven Repair &

Oven Repair Near Me!



Oven Repair - Curve Art
OvenMan Repairs

This website is not "OVENMAN®"



The Hoo-ha is because we have a competitor who has actively sought to use 'unfair competition' practices to misrepresent their business as ours: Adelaide Oven Repairs™! Wherever OVENMAN® or SA OVENMAN® are referred to on our website we are not intending to suggest any affiliation, connection, co-operation, association or otherwise. In point of fact we are trying to make sure our customer when they are dealing with us and when they aren't.

We have registered many domain names and business names and published many trademarks to help cordon off and defend our brand from the misappropriation efforts by other competitors. Those who wish to gain advantage by causing confusion in the market place by misrepresent themselves.

We are the first in the Appliance Repair industry in Adelaide to segment our business Adelaide Appliance Repairs™ into specialised fields, such as: Washing Machine Repairs, Dishwashing Machine Repairs, Oven Repairs and so on. We did the back in 2010. And started to market more specifically to these specialisations. Over time we have divested ourselves of some and focused on Oven Repairs.

Being an electrician by trade, and not wanting to do work outside our licensing, we passed gas repairs onto "The Appliance Specialists at Glenelg", unaware we were providing insight into our business practices and confidential information so these usurpers could ultimately bite the hand that feed them. We learnt they were trying to register business names that might compete head on with us. "Adelaide Oven Specialists"! Luckily for us, we had already registered the domain name and had protected ourselves from this attempt. Sadly their next attempt "Ovenman Adelaide" we missed. We'd registered the name "Adelaide Oven Guy". Unfortunately Ovenman Adelaide never even dawned on us!

Now they have registered their name as a trademark and are demanding we get rid ourselves of any and all registered domains, business names, published trademarks that have any reference to OvenMan. Most recently they have used our Trademark and Business name Oven Fix™ as a number plate on one of their vehicle. They demand we stop when they continued to expand their intrusion on our brands. 

OvenMan Repairs

Oven Man Repairz


Priority Use! We were well established long before these usurpers registered thier domains, business names and trademarks. While we haven't registered our trademarks with IP Australia yet, we still have common law rights to all our Trademarks because we have priority of use. We were the first to actively work and market our oven repair business here in Adelaide. is but one of our many domains! All's fair in love and war they say; they use a domain name, we use a domain name. They use our business name in their Google search results title in their 'ad' claiming it is nothing more than a description of what they do; we use descriptive words to say what we do. According to our competition, they are only using "Adelaide Oven Repairs" to describing what they do. But as a customer, which name stick out to you? There is no possible way our competitor believes they are just describing what the do!

Oven Man Adelaide Advert

The following are examples of hidden "Adelaide Oven Repairs" references that Google can use to determine their page ranking for those key words. They have hidden these behind the images on their webpages for both OvenMan and The Appliance Specialist at Glenelg... which is their company name: THE APPLIANCE SPECIALIST AT GLENELG PTY LTD. You might say to yourself that we are doing exactly the same here, by using their trademark, Google will use these keywords to improve our page ranking. And YES that is correct.

Twice now THE APPLIANCE SPECIALIST AT GLENELG PTY LTD (TASG) have tried to sic their lawyers on us for trademark infringement that were finally advertised on 15 Nov 2022. Twice now they have failed to take the matter to conclusion. Not because their trademark registration doesn't allow them the right, due to our infringements; but because they come to the court with unclean hands, which is a legal concept that requires all those seeking relief via the courts, must do so with clean hands! The trouble is they have been infringing our common law trademark rights for many years before their final trademark registrations.

OvenMan Repairs
Ovenman Repairs

If they were using real language to describe what they do, it would be; Oven Repairs in Adelaide not Adelaide Oven Repairs

How to stop competitors causing confusion in the market place. Apart from going to court and spending lots of money to have them stop, not very much really. And spending that money means we have stopped only one of many. We would need to do it time and again to stop others from doing the same thing. 

The Oven Man Adelaide is a domain we hope to use to convince others “Passing Off” under whatever guise means we will have to use what methods are available to us to control/manage this issue.

Right now that means publishing the problem and hope that customers will take the time to read the information and hopefully become better informed and be able to decide for themselves who is going to be a better choice for them.


Back in the print media days, if you wanted to get a leap over the competition in the Yellow pages you could use a name like AArdvark Oven Repairs with double A’s in your business name to get listed first. This alphabetic strategy morphed on the internet search world into Exact Match Domains (EMD’s). The early bird would get the worm if they secured the EMD that related to their business activity. It’s been so successful that others wanting to rise in the search results ranking started using the business name of others and called the practice every day language rather than the true activity of “passing off”. 

Metropolitan Plumbing is about the test this in court against Sharpe Electrical. We wait with baited breath!


What we learnt long ago is that the derivative thinking of our competitor, meant they would always be trying to copy our innovations. We segmented our business from the overarching category ‘Appliance Repairs’ to ‘Oven Repairs’ long before others, including Google, who considered this was not a business category in its own right.

So we have registered the business name Oven Man Repairz, Ovenman Repairs, Ovenman Repair and other and secured a number of related domains as a defensive position. We bought the domain before our competitor considered copying our business segmentation model. Oven Man, grrr how many permutation of a name do you have to lock down in order to stop your competitors. We bought Oven Specialists, Oven Guy and about a hundreds others, but not Oven Man. Not that buying the domain Oven Man would have been the end of it. These guys would have kept going till they found a name that would work. They registered the business name Adelaide Oven Specialists thinking they have found gold! Only to learn that we already owned the domain name.

These are a few of the business names and logos!

We have used some of these logos; but not all in the real world!


Almost all business marketing is done online these days! Almost all searches are done on Google these days! Almost all our competitors use some form of Adelaide, Oven, Repairs in their search results title! Why so many Business Names, Domain Names, Brands, Logos etc? Because the internet is still very much like the wild wild west! Having a registered business name does not stop the competition from buying a domain name of the same name. Owning the domain name does not stop the competition from registering a business name of the same name. Owning one or more of these does not stop the competition from registering a Trademark using the same words in a logo. Google; who is the current king of our universe when it comes to attracting and winning customers allows almost everything that the real world might consider 'Misleading' - 'Deceptive' - 'Passing Off'! Google don't allow it on purpose, because much of the government regulations are set at cross purposes. We own the business name 'Adelaide Oven Repair' and the domain of the same. That doesn't mean competitors can't use those words to describe what they do. However, IP Australia has a different set of rules. 'Oven' the appliance we service in 'Adelaide' or 'SA' and the fact that I am a 'Man' are no longer allowed according to IP Australia because a competitor has registered these trademarks since November last year.

The heart of the question is this! Does the brand, logo, business name etc. bear enough similarities that the customer has become confused about who they are dealing with. Is the name Adelaide Oven Repairs the same as Oven Repairs Adelaide. Business Names (CBS) say yes. Google says yes. But does a potential customer; we say no! Hence why we publish our logos and have so many. We are trying to make sure that our customer know who we are when the see these logos. Are they too many? Yes! Is there another way to manage this; for sure! But can a small business run a media campaign to make sure all their potential customer are informed; absolutely not. So we do what we can to combat those trying to muscle in on our patch.

How can you be sure you're getting us, and why does that matter? Read On!



Adelaide Oven Repairs

All brands oven and stove repairs around Adelaide, SA.


Adelaide Oven Repairs

OvenMan Repairz Logo

Ovenman Repairz

Oven repairs by Adelaide Oven Repairs

Oven Repairz

Adelaide Oven Fix

Adelaide Oven Fix

Adelaide Oven Specialists. Major brands. Electric oven, gas oven, rental oven repairs forlandlords.

Adelaide Oven Specialists

SA Oven Man

SA OvenRepairs

DIY oven repairs? Don't bother! Get the best oven repair service in Adelaide.

Oven Fix

More branding detail

Elements within our branding


When you see these symbols, they are parts of our story and evolution as we attempt to keep up with Google's constantly changing criteria for ranking well on organic search results. These symbols have meanings, mostly they are taken from the conceptual idea for representing the dials on an oven, which allow you to control function, temperature or time. The Z is an electrical designation for impedance. Almost the first thing you lean at trade school as an electrician is (Ohms Law Ω) represented as "V=IR". (Impedance Z) is "Z=V/I". We have tried to build into our brands, logos and other marketing materials unique identifiers that help build our reputation in the market place. By being the first to publish these logos, symbols and brands, copyright helps protects the original author from others using these without permission. They become trademarks when published and should act as customers assurance that they are dealing with the intended business.

Dial Logo

Oven Dial Symbol

Dial Symbol

Oven Dial Symbol

Oven Dial Logo

Oven Dial Symbol

Temperature Symbol

Z Oven Temperature Symbol

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Company Details
Adelaide Oven Repairs

Welcome to Adelaide Corporate Pty Ltd, trading as Adelaide Oven Repairs™.


617 Goodwood Road

Panorama SA 5041

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Paul Rohal - Electrical

- Electrical Workers Licence PGE 174378

- Electrical Contractors Licence PGE 232656

Peter Dineen - Gas

- Gas Contractor Licence PGE 177525

- Gas Workers Licence PGE 1771


ABN: 13 145 484 313

Office Ph: 0411 377 955

Office Hrs: Mon - Fri, 9:00am - 5:00pm

© 2010 ~ 2024 Adelaide Corporate Pty Ltd

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