Adelaide Oven man Repairs

Adelaide Oven Guy or Adelaide Oven Man

Ovenman Adelaide we aint!


who were you expecting to get? If you hoped to get us, then Adelaide Oven Man we aint!

Truth is not very many customers will search for Adelaide Oven Man any more than Adelaide Oven Guy! Unless someone spends some serious advertising dollars.

This page is about showing how “The Appliance Specialists at Glenelg Pty Ltd” trading as “Adelaide Oven Man” is using ‘misleading and deceptive conduct’ to trick some of our customers into using their services.

The reality is that internet competition in the Oven game is hotting up. Not many appliance repair businesses were online in any serious way back in 2010. Back then very few of our competitors were interested in the tiny little ‘Oven’ segment. By late 2010 we realised oven repairs was our strength. So we set out to improve our google rankings and in December 2010 we submitted our first sitemap to google:

Sitemap 2010

Who’d have thought only 5 or 6 years later The Appliance Specialists at Glenelg Pty Ltd who we used to do Gas work for us would use every dirty trick in the book to muscle in on our core business: Oven Repairs. Luckily we had the foresight to register the relevant business names and domains names back when we started.

So here we are now, heavily entrenched in cyber competition and who knows, not too far down the road we might actually be very interested in “GUY” versus “MAN” and maybe we’ll be required to register the business name just to protect our position.

If I had a dollar for every time a customer has answered the door and said “ahhh… you’re the “oven guy” I’d be a rich man. Ha, that’s a lie; at a dollar a pop I’d be broke; but I’ve heard this term a lot! So we bought the domain just in case it became popular and one of our competition tried to sneak up on us. Thought we’d been pretty prudent and covered our bases by collecting a range of similar names such as:

  • Adelaide Oven Repairman
  • Adelaide Oven Guy
  • Adelaide Oven Specialists
  • Oven Guru
  • Adelaide Oven Service
  • Oven Repairs Adelaide

67 Domain names with Oven in it and still counting. You’d think we’d have covered our bases. But no! Our not so friendly rivals who decided it wasn’t enough to have us giving them our gas work decided they wanted it all for themselves! We stopped using them when we learnt they’re not really as licensed as they make out to be.

Confusion in the market place

Or Passing Off, depending on your view point


It’s legal term is “Passing Off” or “S18! Definition: The tort of passing off applies where there is a representation that a person’s goods or services are those of someone else. And while it was supposedly Inadvertent, this is the advert that started the ball rolling!

Passing Off

If you zoom in you will have trouble deciding which link to click to get Adelaide Oven Repairs. Is it the top one or bottom one? Customers have complained when they have called to get jobs finished to learn it wasn’t us who they booked with. We sent an email and expressed our disappointment in their behaviour, given we once sent our gas oven repair work to them. Their response was a tongue in cheek; oops sorry… ‘it was an innocent mistake by our web developer’! Yeah right!

Oven repair companies

And so, not quite a year down the road and several attempts later and The Appliance Specialists at Glenelg Pty Ltd have finally given birth to a business name/domain legally registered; Adelaide Oven Man. Oops, Opps sorry I don’t think so! Their email above is now shown to be pretty disingenuous!

Registered Business names and Domains

Ovenman Adelaide might like to sound genuine; but facts are facts!


Who deserves the right to be recognised as Adelaide Oven Repairs. “The Appliance Specialists at Glenelg Pty Ltd” has as of the 12/01/2016 registered Adelaide Oven Specialists! However they have since learnt that was owned by us back in 12/08/2013. What they were trying to do is find a Google domain name that would rank as well as Adelaide Oven Repairs. They have gone on to register:

Business Name
Registration Date

Adelaide OvenMan External site

06 Jul 2016

Oven Man Adelaide External site

17 Mar 2016

The Appliance Specialist in Adelaide External site

23 Feb 2016

Adelaide Oven Specialist External site

11 Jan 2016

We have notified The Appliance Specialists at Glenelg Pty Ltd that they are causing “confusion in the market place”. We wrote to the them about our concerns and asked them to stop using business names so similar to ours: Adelaide Oven Repairs (Registered by us 30th of July 2012) in their business names, domain names, adwords titles. We qualified that customers of ours were being tricked into thinking they were us.

Registered Domain Names

Adelaide OvenMan is just another poor attempt at imitation! On the 14th of June 2016 Andrew Chessman of “THE APPLIANCE SPECIALIST AT GLENELG PTY LTD” proceeded to register the domain names and on the 27th of June 2016 and even after being advised they were causing confusion in the market place.

They now operate the website in a poor attempt to further confuse our brand. Sadly, this has meant we have had to register further domain names in an attempt to protect our brand and stop customers from being tricked into using a service that is not really who they intended.

So beware, there is only one “Adelaide Oven Repairs” and the other wannabe names are just that. Second rate imitations.

Book now and save!

Did you know there’s a 10% discount for booking online?

***No Tax Invoice***

This form – and the 10% discount – is for domestic customers only.

You have made a booking; a confirmation will be provided within 8 hours!

If you are a Rental Property Owner/Manager/Tenant/Commercial Operator please use the Rental booking form.

If you use this Booking Form you will not receive a “Tax invoice”.

Electric Oven Repair

Book online and save 10%

Booking online saves time, errors and provides a written record of the appointment details. We pass this saving on via a 10% discount. Please make sure your email/mobile phone number is correct, as we sms/email a time and date confirmation. If the date you have selected is not available we will continue to communicate via email to finalise a time and date confirmation. By submitting a booking means you have agreed to have us attend your property to repair your appliance and have accepted our terms and conditions. We will send you a date and time confirmation by sms/email as you choose. Your receiving the date and time confirmation does not negate your booking obligations.

Please note* This form is for privately owned residences only. If you are a Property Owner/Manager or Tenant; please use our rental property form.


We carry a selection of spares for the most common faults and should our technician not have the required parts on board, there is no additional Service Call Out Charge for the return visit. Warranty claims must be submitted in writing, and when applicable are conditional upon all accounts and payments being in order and fully settled as per our trading terms. Things go wrong! If you haven’t received your booking confirmation by the time you anticipated; call! The amount of incorrect phone numbers/ email addresses etc. we receive means you might not receive your confirmation as anticipated. Ring us before you go off making alternate arrangements. All postponements or cancellations must be submitted in writing 24 hours prior to the appointment time. Failure to do so in a timely manner will incur cancellation charges.

Contingency Bookings

If you are not sure what Contingency bookings are; then read on! It’s when a customer makes a booking, but then rings around to find another repairer who can maybe make it earlier! This is not just frowned upon, but makes up a big part of lost revenue for any repair operation. So please; do the ring around before making a booking. And then if we end up your best option, please then make a booking.

*During business hours. Over-night submissions will be responded to the following business day.

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Electric Booking Form

Please confirm that you have not travelled or have had contact with people that have travelled and/or may have come into potential contact with COVID-19. *
The property owner is liable to provide a safe work environment! Failure to provide truthful answers or disregard obligations to maintain a safe work environment can cause liability on the property owners behalf.
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