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⚖️ Trademark Notice

Adelaide Oven Specialists: Trade Mark Protection Notice

Adelaide Oven Specialists™ is operated by Adelaide Corporate Pty Ltd (ABN 13 145 484 313), a registered domain name since 13th August 2013, with continuous trading in the Adelaide appliance and oven repair sector since October 2010. Trade mark application TM2571884 is currently accepted and advertised 31 Dec 2025. This page serves as public notice of our ownership and use of this business identifier.

📅
Business Name Registered
ASIC — 24 Feb 2013
Trade Mark Application (Pending)
TM2571884

1. Brand Ownership & History

Adelaide Corporate Pty Ltd has registered the domain name "Adelaide Oven Specialists™" with auDA since 24 February 2013, and has traded continuously in the Adelaide appliance and oven repair sector since October 2010. Trade mark application TM2571884 is accepted and published since 31 Dec 2025. Adelaide Oven Specialists™ trades as part of a family of related brands:

Adelaide Appliance Repairs® (TM2526569) — the original family-owned business.
Adelaide Appliance Specialists™ — registered business name (ASIC, since 07 Jun 2023), trade mark application TM2572451 (Acceptance advertised / published 01 Jan 2026).
Adelaide Oven Specialists™ — registered domain name (auDA, since 13th August 2013), trade mark application TM2571884 (Acceptance advertised / published 31 Dec 2025), the subject of this notice.

2. Notice to Competitors

The business name "Adelaide Oven Specialists™" and our related business identifiers have been operated continuously by Adelaide Whitegoods Specialists Pty Ltd 30 Jul 2010, EDGE OF TOMORROW PTY LTD 27 May 2014 07 Nov 2019, and ADELAIDE CORPORATE PTY LTD 07 Nov 2019 (current), with ASIC registration since 30 July 2010. This page serves as notice to prevent competitors from using our long-serving business identifiers, or transpositions of them, to confuse customers and search engines or to hijack our search traffic.

Trade mark registration TM2571884 is currently pending.

Hidden source code use is trade mark use. In Accor Australia & New Zealand Hospitality Pty Ltd v Liv Pty Ltd [2017] FCAFC 56, the Full Federal Court held that embedding a competitor's trade mark in a website's source code or metadata constitutes "use as a trade mark" for infringement purposes — even where no consumer ever sees it. Once TM2571884 registers, embedding "Adelaide Oven Specialists" (or confusing variants) in hidden metadata, schema markup, or structured data may itself constitute trade mark infringement under s 120 of the Trade Marks Act 1995 (Cth), independent of whether it misleads anyone.
Misleading affiliation is unlawful regardless. In ACCC v Employsure Pty Ltd [2021] FCAFC 142, the Full Federal Court found that advertising which, viewed as a whole, leads an ordinary or reasonable consumer to believe a false affiliation exists breaches s 18 of the Australian Consumer Law. Any use of our business name or trade marks — in ad copy, page content, structured data, or AI/search-indexed material — that conveys a false impression of association with Adelaide Corporate Pty Ltd or its brands may contravene the ACL, regardless of registration status.
i Note on keyword bidding. Veda Advantage Ltd v Malouf Group Enterprises Pty Ltd [2016] FCA 255 confirms that bidding on a competitor's name as a search keyword trigger is not, by itself, trade mark infringement, provided the resulting ad copy and visible content do not display the mark or imply affiliation. The distinction is between invisible keyword targeting (generally permitted) and visible or source-embedded use of our identifiers (addressed above).

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